I was part of the team that made Super Bowl LVIII the most-watched program ever and I continued on to lead the 2024/25 NFL on CBS campaign for Paramount+, developing unique and engaging ways to incorporate the NFL, Paramount+ IP, and social trends together for all types of fans to enjoy.

My first step into a new role managing, scheduling, and publishing on Paramount+ Instagram, Facebook, and Threads. During the lead up to the Bills vs. Chiefs game, we leaned into the Peppa Pig and Josh Allen craze, putting together a robust and hilarious audience engagement plan. I was responsible for making sure everything went out on time, whether I was drafting copy, QCing final assets, troubleshooting technical issues, scheduling in Sprout, and/or pressing 'post' or 'accept collab' manually from my phone.

This Mountain of Entertainment (MOE) campaign also provided me with the opportunity to publish the Paramount+ Super Bowl commercial across all platforms, engaging in complex talent and brand collaboration and tagging efforts. I was also part of the team responsible for gathering and interpreting audience sentiment, which informed our overall Super Bowl strategy.

Results (after one month): 28.6M views, 15.2M impressions, 434.3K engagements

My first step into the live coverage world after eight months of planning, hours upon hours of creative brainstorming, reviewing footage, writing and editing copy, and trying to put together a comprehensive plan for an unpredictable event.

On the day of the event, I was responsible for scheduling and publishing on six social media platforms and troubleshooting SCR errors on Facebook, all while fielding hundreds of Slack messages to squeeze in even more posts. All for one incredible, yet so stressful 24 hours.

Results: #1 Most Social Telecast with 62.8M interactions, over 1B views, and 186M minutes viewed

Building off the success of the previous NFL on CBS season, including Super Bowl LVIII, I provided analytical feedback to shape our new paid marketing campaign with Tua Tagovialoa, JJ Watt, and Leenda Dong.

For Paramount+ Social specifically, I generated a more refined organic marketing campaign to grow a consistent NFL audience on Threads while revitalizing our audience on X and Instagram Stories. Collaborating with our CBS Sports and NFL on CBS partners, external creative agencies, and NFL social teams, I maintained a consistent, week-long publishing schedule, concluding with live-tweeting for five to seven games every Sunday.

Results (After 6 Weeks): Triple-digit, consistent increases across engagement and impressions, top organic posts for September