As a Senior Content and Engagement Manager, I leverage my intense attention to detail and empathic personality to deeply understand audience behavior and develop recommendations for major brands on how to best interact with them. This pairs well with my endless creativity, which I use to pitch and develop unique ideas that fulfill campaign needs while appealing to the intended audience. When things go wrong, my strong communication skills guide me through drafting reports quickly and with a comprehensive strategy on how to proceed.

One of the first two accounts I was assigned to at Movement, I primarily developed Surprise & Delight, Giveaway, and Reactive workflows that provide consistent, high-quality content that keeps audiences engaged, seen, and happy. Since being promoted, I have helped the Amazon Books Instagram and Threads accounts build a playbook, generate always-on and influencer content, and establish strong internal project management processes beyond my department. 

This is also my first time managing a direct report, providing them with responsibilities, regularly checking in on progress, working on growth opportunities, and fostering positive relationships.

I joined the Amazon Kindle pod in tandem with Books, and thus my Kindle Girlie era began! From building playbooks, to establishing a robust UGC sourcing, storing, and analystics process, I have had the privilege of working on creative, engagement, and influencer content. My primary focus is ensuring that we show our audience what they're looking for, answer their questions, and embrace the aesthetic lifestyle Kindle readers have built for themselves across BookTok.

Most recently, I have joined the Crocs pod to primarily help bolster their reactive and always-on content, reaching audiences in between their iconic partnerships and products. Behind the scenes, I'm shaping their playbook to built a cohesive plan of action on social. The jibbitz on top? I've also been tapped to help ideate, schedule, and execute key product launches that need some extra hands.

Due to my experience in streaming, I was pulled onto an ad-hoc project to pitch social creative for Hulu's famous Halloween campaign. I tapped back into my research roots, faced my fear of horror movies, and scrubbed priority titles for key moments, still frames, and deep cuts to supplement their robust campaign.