My YouTube Era

I built creative marketing campaigns for Kids and Family and YA campaigns, including Good Burger 2 and Baby Shark's Big Movie. This gives me a wide berth of knowledge across all television and film genres and their place within social conversation.

WELCOME TO GOOD BURGER (2)!

My first experience co-leading a high-priority YouTube campaign from brainstorm to publication, with everything between the buns. 

Results (after 30 days): 3.4M organic video views, 32.5M impressions, and 3.7K new subscribers.

BABY SHARK DOO DOO DOO DOO

My first YouTube co-leading experience with a preschool title! I expanded my ability to lean into the adult viewing experience without losing the essence of what makes Baby Shark a child favorite. I dove deep into my sea of knowledge gained through my college thesis to best compose pieces that met both legal requirements and creative goals. 

Results (after 30 days): 254K organic views, 2.6M impressions 

iCARLY GOES GLOBAL!

My first experience assisting creatively and strategically on a high-priority YouTube campaign. My role was to channel my inner Carly and Freddie by completing quality control, finalizing metadata (aka. creating thumbnails, writing descriptions, etc.), and developing a strategic publishing schedule. 

Results (after 30 days): 12.7M organic video views, 62M impressions, and 10.8K new subscribers.

iCarly | How We Got Here In 45 Minutes | Paramount+

From the end of an era to one we've all been waiting for—it's been a wild, twisting ride. Join Carly, Freddie, Spencer, and the gang and relive your favorite moments from all three seasons of the Paramount+ original series, iCarly.

Stream full episodes of iCarly, exclusively on Paramount+.

00:00 - iStart Over (S1, E1)
3:12 - iFauxpologize (S1, E3)
5:49 - iRobot Wedding (S1, E5)
9:58 - iTake a Girl’s Trip (S1, E10)
12:28 - iGuess Everyone Just Hates Me Now (S2, E1)
13:41 - iObject, Lewbert! (S2, E2)
15:12 - iHire a New Assistant (S2, E4)
16:30 - iBuild a Team (S2, E6)
21:24 - iThrow a Flawless Murder Mystery Party (S2, E10)
23:55 - iBuckled (S3, E1)
25:28 - iLove Your Shoes (S3, E2)
29:37 - iMake New Memories (S3, E3)
32:43 - iGo Public (S3, E4)
37:19 - iReunited and It Felt Okay (S3, E6)
38:51 - iGo To Toledo (S3, E7)
40:10 - iCreate a New Ecosystem (S3, E9)
41:56 - iHave a Proposal (S3, E10)

Like Paramount+ on Facebook: https://bit.ly/PPlusFacebook
Follow Paramount+ on X: https://bit.ly/PPlusOnX
Follow Paramount+ on Instagram: https://bit.ly/PPlusInstagram
Follow Paramount+ on TikTok: https://bit.ly/PPlusTikTok
Follow Paramount+ on Threads: https://bit.ly/PPlusThreads

With Paramount+ you can stream over 40,000 episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, and Paramount Pictures including exclusive originals, live sports, and news.

Don’t miss out on the Paramount+ Originals collection—including exclusive shows and movies you’ll only catch here—like Zoey 102, School Spirits, Honor Society, Teen Wolf, and Awkward.

Plus, you can count on Paramount+ for the most iconic movies and the latest in live sports and news with your local CBS station, CBS News, CBS Sports HQ and ET Live.

#iCarly #NowStreaming #ParamountPlus

CELEBRATION TIME

It's party time with this collection of both long- and short-form YouTube videos I've created from start to finish to celebrate milestones and holidays. These also allowed me to flex my script-writing and research skills.

COMPILATIONS GALORE!

Got some time? Utilizing performance analytics, I supported the implementation of a complilation publishing strategy. I was also responsible for creating some of these low-lift, high-reward YouTube videos highlighting key moments from popular series.

iCarly | How We Got Here In 45 Minutes | Paramount+

From the end of an era to one we've all been waiting for—it's been a wild, twisting ride. Join Carly, Freddie, Spencer, and the gang and relive your favorite moments from all three seasons of the Paramount+ original series, iCarly.

Stream full episodes of iCarly, exclusively on Paramount+.

00:00 - iStart Over (S1, E1)
3:12 - iFauxpologize (S1, E3)
5:49 - iRobot Wedding (S1, E5)
9:58 - iTake a Girl’s Trip (S1, E10)
12:28 - iGuess Everyone Just Hates Me Now (S2, E1)
13:41 - iObject, Lewbert! (S2, E2)
15:12 - iHire a New Assistant (S2, E4)
16:30 - iBuild a Team (S2, E6)
21:24 - iThrow a Flawless Murder Mystery Party (S2, E10)
23:55 - iBuckled (S3, E1)
25:28 - iLove Your Shoes (S3, E2)
29:37 - iMake New Memories (S3, E3)
32:43 - iGo Public (S3, E4)
37:19 - iReunited and It Felt Okay (S3, E6)
38:51 - iGo To Toledo (S3, E7)
40:10 - iCreate a New Ecosystem (S3, E9)
41:56 - iHave a Proposal (S3, E10)

Like Paramount+ on Facebook: https://bit.ly/PPlusFacebook
Follow Paramount+ on X: https://bit.ly/PPlusOnX
Follow Paramount+ on Instagram: https://bit.ly/PPlusInstagram
Follow Paramount+ on TikTok: https://bit.ly/PPlusTikTok
Follow Paramount+ on Threads: https://bit.ly/PPlusThreads

With Paramount+ you can stream over 40,000 episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, and Paramount Pictures including exclusive originals, live sports, and news.

Don’t miss out on the Paramount+ Originals collection—including exclusive shows and movies you’ll only catch here—like Zoey 102, School Spirits, Honor Society, Teen Wolf, and Awkward.

Plus, you can count on Paramount+ for the most iconic movies and the latest in live sports and news with your local CBS station, CBS News, CBS Sports HQ and ET Live.

#iCarly #NowStreaming #ParamountPlus

YOUTUBE SHORTS

My bite-size bread and butter! Along with implementing a robust, previously non-existent Shorts publishing strategy on Paramount+'s YouTube Channel, I ideated, researched, scripted, and published original Shorts to diversify the feed, solidifying YouTube Shorts as the main driver for subscriber growth that helped us hit our 1M subscriber goal ahead of schedule. 

Results: 409% increase in comments and 248% increase in shares (YoY)