As an Audience Development Manager for Paramount+, I managed all seven social media accounts, acting as a traffic control tower to ensure everything went out on time and correctly. I utilized social trends and Paramount+ IP to create multicultural and growth cross-collaboration campaigns for Women’s History Month, Pride Month, Hispanic Heritage Month, and more.

This was the little campaign that could! After surviving intense layoffs and restructures, I was tasked with reworking this campaign not once, but TWICE! Each time, I went back to the drawing board and pulled on the dwindling resources I had to create something meaningful that not only celebrated Hispanic Heritage Month specifically, but laddered up into our other high-priority Movie, Halloween, and Letterboxd campaigns.

This educational and entertaining campaign showcased which titles on Paramount+ could be streamed in Spanish, and provided tools on how to access that feature. By putting emphasis our vast library, we were also able to amplify Latine talent, films, and experiences without a large budget, realistic bandwidth, and extremely limited overall resources.

Results (over one month): 3.6M views and 461.1K engagements

After transitioning to the Paramount+ Digital Social Team, I joined a new three-person dream team to help carry home the Women's History Month campaign. I brainstormed, provided feedback, wrote copy, scheduled, and published 20 pieces of diverse content across Instagram, Facebook, Threads, TikTok, and YouTube, with 10 additional pieces planned as part of our 365 WHM strategy and lead up to Pride Month.

Results (after 30 days, not including Threads or YouTube): 517.3K engagements, 4.3M views, and 4.6M impressions

With the same three-person dream team, we took on Pride Month! Similar to Women's History Month, I brainstormed, provided feedback, wrote copy, scheduled, and published diverse content across Instagram, Facebook, Threads, TikTok, and YouTube, with more pieces planned as part of our 365 Pride Month strategy, including content for Non-Binary Awareness Week.

Results (after 30 days, not including YouTube): 225,1K engagements, 34.4M views, and 47.6M impressions